Competing with Quickbooks
They say imitation is the sincerest form of flattery. Well, here’s another form of flattery, though perhaps less sincere. We discovered yesterday that Quickbooks is buying google ads against our product name.
We take that as a compliment, because it must mean that they would like to reach prospective eCommerce customers who are searching for us. That is quite flattering, considering they are:
- Significantly larger than our company
- Have been around a lot longer than us
- Have had years (decades?) to try to enhance their software in ways that would make it work well for online sellers.
Now, it would be very easy to react to such an action with trepidation or anxiety. I mean, this is an enormous public company with very deep pockets that isn’t afraid to spend to achieve its goals. And given that Quickbooks has raised their prices 35% in the last 3 years, there should be plenty to spend.
Spending on advertising is a lot easier that simplifying an existing product that isn’t particularly well-suited to eCommerce. And we have faith that word will continue to spread about how much better Seller Ledger is for eCommerce accounting.
So we welcome the challenge – the challenge of competing with Quickbooks:)