Track sales from any Marketplace

While most of the major eCommerce marketplaces, like Amazon, eBay, Walmart, and Etsy have robust APIs that make it possible for us to automatically import and categories their transactions, a lot of newer and smaller marketplaces haven’t made that investment.

For some of the more popular ones, like Whatnot, Poshmark, Mercari and Depop, we’ve built a custom import tool for the transactions that they allow you to export. And we continue to evaluate other marketplaces.

But, in the meantime, we’ve recently rolled out the ability to track sales from any marketplace. You can now import order history from any online platform, so long as you can modify their transaction files to match our format. Here’s how it work:

Step 1: Download your transaction history in CSV format

Log into your marketplace and find the place to access your order/transaction history. The more detailed the report, the better. Then, download it in a CSV (comma-separated) format – a very common format for exporting data.

Step 2: Create a new account in Seller Ledger

Follow the steps in our prior blog post to create a new account to track the sales from your marketplace. Name the new account whatever you want (though it’s probably a good idea to include the name of the marketplace in your account name.)

Step 3. Reformat the transaction history file

To upload a file with order and refund details, Seller Ledger expects the following fields:

Required:

  • Order Date
  • Order ID
  • Customer Name
  • Product Name
  • Quantity
  • Unit Price
  • Ship To State
  • Ship To Zip
  • Ship To Country

Optional:

  • SKU
  • Shipping
  • Tax
  • Ship To Address
  • Ship To City

In fact, it may be easier to simply use our sample format file, which we provide here.

Step 4: Upload the new file to Seller Ledger

Click into your newly created marketplace account from the dashboard and click the “Upload history” tab. You’ll want to choose the “Upload orders” option on the left. Click the “Choose File” button, select the reformatted file you just created, and click Save. Seller Ledger will begin importing your order history, complete with any product, fee and refund details that are provided.

Donating Inventory

Sometimes you may find yourself with inventory that isn’t selling, so you think about donating it in the hopes of writing it off. The question is – can you write off inventory donations? And if so, how?

The good news and the bad news

The good news is: yes, you are permitted to donate unsold inventory. According to the IRS:

How much you can deduct

“the amount you can deduct is the smaller of its FMV on the day you contributed it or its basis”

FMV means “fair market value”, as in, what you could sell the item for. And basis is your full loaded cost for that item.

The bad news, at least for Schedule-C filers, is that you do not get to just write the donations off as part of cost of goods sold. From that same IRS publications:

How to classify donations

“You must remove the amount of your charitable contribution deduction from your opening inventory. It isn’t part of the cost of goods sold.”

What this is basically saying is that, instead of adding those donated items to your cost of goods sold total, you need to remove them from your inventory, then deduct the value of those items on Schedule A of your personal tax return.

Handling Inventory Donations in Seller Ledger

Fortunately, Seller Ledger allows you to remove donated items from inventory. When you click the “Remove stock”, simply choose the “Remove for personal use” option.

Choose reason for inventory removal

This remove those items from your inventory without adding them to cost of goods sold. Instead, they will be treated as a “Not for business” expense.

Track Off-site and Cash Sales

While we pride ourselves on providing the most automated accounting solution for eCommerce sellers, there will always be circumstances where a seller conducts business in person, or on a platform what doesn’t offer much in the way of connectivity.

For those cases, we’ve rolled out improved order history tracking for off-site and cash sales.

Step 1: Create an account to track those off-site or cash sales

We just rolled out the ability to create/add a new type of asset account that you can use to track these sales. From your dashboard, click the “Add Channels, Banks and Accounts” button and, if you scroll to the bottom of the next screen, you’ll see the following option:

This can be a “Cash” account, or an account to track sales from other online marketplaces like Facebook Marketplace, TCGplayer, StockX and more. Just name your account and you’re off to the races.

Step 2: Add your order details

Click into your newly created account from your Dashboard, and you’ll see a new button called “Add order” in the upper right:

Clicking on that button will bring up a much more detailed transactions screen that not only lets you enter the regular information like date, customer, and amount, but will also let you record the item(s) that you sold:

If you scroll down, you will also see that we allow you to enter additional information about each order, including:

  • Any shipping you may have collected from the buyer
  • Any sales tax you may have collected (or had collected for you)
  • Any fees that may have been incurred (for example, by a non-connected marketplace that this order sold through
  • Any shipping labels or other shipping costs you had to pay
  • If a part of this order was donated to charity

As a reminder, the more details you can record that are tied to an order, the better able Seller Ledger is to tell you the EXACT net profit you make on every sale.

And as a reminder, you can always us the regular “Add transaction” button to record things like payouts (remember – they are transfers,) non-order fees, etc.

Want more step-by-step guidance?

If you’re having trouble figuring out how to enter data from certain non-connected marketplaces, just email us a copy of one or more of their reports (or screens) to [email protected] and we’d be happy to help.

Give it a try

Whether it’s cash-sales or other non-connected platforms, you can now get a complete view of your eCommerce business finances. Seller Ledger offers everyone a 30-day free trial, with no credit card required. Sign up and see for yourself how easy it is to get your finances in order.

Tracking Whatnot purchases as Inventory

Recently, we wrote about how folks who source on eBay can track their purchases in Seller Ledger. Well, we’ve also heard that more and more resellers are sourcing from Whatnot, a fast-growing live-streaming sales platform. We already make it possible to import your Whatnot sales into Seller Ledger, but today, we’ll show you how to create inventory from your purchase history.

Step 1: Get your Whatnot purchase history in the right format

First, you’re going to want to download your Whatnot orders report for a given period of time. It will come in a CSV file format that, then you open it in a spreadsheet, will look something like this:

The goods news is, because it’s already in a CSV file format, you only need to make a few changes and it will upload to Seller Ledger just fine.

Step 2: Remove and rename columns

The vast majority of the columns in this file won’t be needed for uploading inventory. You can simply delete the following columns, which are not supported by our inventory upload feature

  • order id
  • order numeric id
  • buyer
  • seller
  • product description
  • product category
  • processed date
  • order status
  • order style
  • order currency
  • sold price
  • subtotal
  • shipping price
  • taxes
  • taxes currency
  • credits applied

Inbound cost of goods sold

Note: because the “total amount” column amount includes the inbound “shipping price” and “taxes” amounts, that “total amount” will be properly divided among the quantity of the items and be included in the item costs.

Keep the “product name” column header as is, as well as the header for “quantity.” But rename “total amount” column header to “total cost” to match the column headers we require.

Step 3: Create unique SKUs for each product

The most important step now is to add a new column, titled “sku” and to create unique SKUs for each item in this file. Then, when you list them on various platforms to sell (and include the corresponding SKU value,) Seller Ledger can tie the sale back to the original cost, reduce your inventory and properly calculate cost of goods sold.

Step 4: Upload your inventory to Seller Ledger

Lastly, to load this cost information into Seller Ledger, just go to the Inventory tab and click the “Add Inventory” button. Record the date that you are uploading this information, “Whatnot” as “Purchased from” and enter the total amount of all of the items (which you can add up in the spreadsheet.) Then click the button near the bottom of the screen that says “Upload inventory”, choose the file, and click save. Within a few minutes, it should show as a single large purchase of items with all of the cost details broken down.

That’s it. Happy sourcing on Whatnot. May your profit be ever increasing.

Track Out-of-Stock Inventory

In an effort to help sellers avoid stock outs, we just released a new version of the Inventory -> Stock page.

We’ve added a couple of new features to help avoid stocks by making it easier to track out-of-stock inventory. They will also help with re-ordering and inventory analysis.

For one, you can now filter by stock levels, including items that are out of stock, and those that are at a low stock level (below 10 units.)

Plus, you can now sort your inventory by any of the columns.

Note: these features apply to customers who have inventory and item-level tracking turned on.

Thanks to all of the customers who wrote in asking for this additional functionality. Stay tuned for more updates.

Tracking eBay purchases as Inventory

We’ve been getting more and more requests from our resellers asking for ways to better automate inventory management, in this case then they source from eBay. It is possible to track eBay inventory purchases as Inventory, but it takes a little bit of adjusting. Here are the key steps:

Step 1: Get your eBay purchase history in the right format

First of all, you’ll need to request your purchase history from eBay, which should get you a list that looks like this:

Next, you will need to copy and paste the table information from this page into a spreadsheet and save it as a CSV formatted file. Fortunately, because the data is laid out in a table format, copying and pasting should work quite well. Having your data in this format will allow you to easily upload the details to Seller Ledger.

Also, make sure to to delete any items that were purchased for personal use.

Step 2: Remove and rename columns

Delete the following columns, which are not supported by our inventory upload feature:

  • Purchase Date
  • Item ID
  • Individual Price
  • Transaction Shipping Fee
  • Currency
  • Seller Name

Inbound cost of goods sold

Note: because the total cost column amount includes the Transaction Shipping Fee amount, that amount will be properly divided among the quantity of the items and be included in the item costs.

Rename the Listing Title column to “product name” and the Total Price column to “total cost” to match the column headers we require.

Step 3: Create unique SKUs for each product

The most important step now is to add a new column, titled “sku” and to create unique SKUs for each item in this file. Then, when you list them on eBay, record them in the Custom label (SKU) field. That will ensure that we can tie the sale back to the item cost.

Step 4: Upload your inventory to Seller Ledger

Lastly, to load this cost information into Seller Ledger, just go to the Inventory tab and click the “Add Inventory” button. Record the date that you are uploading this information, “eBay” as “Purchased from” and enter the total amount of all of the items (which you can add up in the spreadsheet.) Then click the button near the bottom of the screen that says “Upload inventory”, choose the file, and click save. Within a few minutes, it should show as a single large purchase of items with all of the cost details broken down.

That’s it! Hopefully that saves a bunch of time for those of you sourcing inventory from eBay.

Giving away inventory for promotion

Do you sometimes give away some of your inventory for promotional purposes? Or do you sometimes have to return inventory to a vendor? If so, how to you handle the accounting for that?

To date, Seller Ledger has treated manually removed inventory as shrinkage. But no longer. Today, we add support for additional reasons.

Let’s take the example of giving away inventory items for promotional purposes. When you go into your Inventory ->In Stock view, click the “Remove stock” button:

Remove inventory from stock

You will then be presented with an updated form. Click on the new “Type” field to choose a reason for this inventory removal. Notice that “Shrinkage” is still an option, but you also now have the flexibility to choose a different expense option.

Choose reason for inventory removal

When you choose “Custom Expense”, in addition to asking for the specific product that you are removing from inventory, we also ask for an expense category. In this case, because we’re using the inventory item as a promotional giveaway, we’ve chosen “Advertising” as the category.

Give away inventory for promotional purposes

What’s happening behind the scenes?

Normally, when you sell an item, or if it breaks (e.g. “shrinkage,) when you reduce your inventory account by the cost of that item, you also add that amount to “Cost of Goods Sold.” However, when you give away an item in your inventory for marketing/promotional purposes, you are still reducing the amount in your inventory, but now you are choosing an operating expense like “Advertising” or another similar category of your choosing.

The reason this might matter to you is the impact it has on gross profit and gross margin calculations. If you were to include giveaway items in your gross profit calculations, you might draw the conclusion that your are earning less on each individual sale than you actually are.

Why Marketplace Sellers Still Need to Track Sales Tax Thresholds

If you’re an eBay, Etsy or Amazon seller, you’ve likely breathed a sigh of relief over the last few years thanks to Marketplace Facilitator laws. These rules require platforms like eBay and others to calculate, collect, and remit sales tax on your behalf in most states. It made sales tax compliance for small sellers exponentially easier.

But there’s still an important issue to consider: while the marketplace may be collecting and remitting the tax for you, it often doesn’t absolve you of your own sales tax liability and registration requirements.

In the world of e-commerce tax, there’s a crucial difference between the act of collecting the tax and the legal act of establishing nexus. Understanding this distinction is vital for avoiding unexpected tax notices.

Economic Nexus: What is it and what does it mean for you?

Since the South Dakota v. Wayfair Supreme Court decision in 2018, nearly every state has adopted economic nexus laws.

Economic nexus establishes a link between your business and a state based purely on your sales volume or transaction count, regardless of whether you have a physical presence (like a warehouse or office) there.

The typical thresholds are:

  • $100,000 in gross sales into the state annually, OR
  • 200 separate transactions into the state annually (though many states are dropping the transaction count requirement).

If you meet either threshold in a state, you are generally required to register for a sales tax permit there. The common seller misconception is: If eBay is collecting the tax, my sales shouldn’t count toward my personal nexus threshold.

Unfortunately, a large number of states disagree.

State-by-State Guide: Does My Marketplace Revenue Count Toward Nexus?

The most critical distinction for any remote seller using Amazon, eBay, Etsy, or other major marketplaces is whether or not the revenue from those sales counts toward the state’s economic nexus threshold (e.g., $100,000 in sales).

The good news is that the majority of states exclude facilitated marketplace sales from the calculation, as the marketplace facilitator is already responsible for collecting and remitting the tax. However, a significant number of states still require you to include all sales (both direct and marketplace) in your nexus calculation.

Group 1: Marketplace Sales are EXCLUDED from Seller’s Nexus Threshold

In these states, every dollar you sell through a platform like eBay, Etsy, or Amazon counts toward your $100,000 (or $500,000) threshold. For example, if you sell $100,000 worth of goods on eBay into California, you have established economic nexus in California. You must register with the state.

In these states, sales made through a registered marketplace facilitator (like Amazon, Walmart, etc.) DO NOT COUNT toward your individual economic nexus threshold. You only need to track your direct sales (e.g., sales from your own website) to determine if you have nexus.

  • Alabama
  • Arizona
  • Arkansas
  • Colorado
  • Florida
  • Georgia
  • Illinois
  • Indiana
  • Louisiana
  • Maine
  • Massachusetts
  • Mississippi
  • New Mexico
  • North Dakota
  • Oklahoma
  • Pennsylvania
  • Tennessee
  • Utah
  • Virginia
  • Wyoming

Group 2: ALL Sales are INCLUDED in Seller’s Nexus Threshold

In these states, you must include all sales you make into the state (both direct-to-consumer sales AND sales made via a marketplace facilitator) to determine if you meet the economic nexus threshold. If your total gross sales (marketplace + direct) meet the threshold, you must register for a sales tax permit.

  • Alaska (Local)
  • California
  • Connecticut
  • District of Columbia
  • Hawaii
  • Idaho
  • Iowa
  • Kansas
  • Kentucky
  • Maryland
  • Michigan
  • Minnesota
  • Missouri
  • Nebraska
  • Nevada
  • New Jersey
  • New York
  • North Carolina
  • Ohio
  • Rhode Island
  • South Carolina
  • South Dakota
  • Texas
  • Vermont
  • Washington
  • West Virginia
  • Wisconsin

Once you hit nexus, you are legally obligated to register with that state’s taxing authority. Even though the marketplace handles the tax remittance for those platform sales, you will still be required to file a sales tax return (often a “zero return” or a return where you report marketplace sales as exempt/deductible sales) to stay compliant. If you also make direct sales (e.g., through your own Shopify store), you must begin collecting and remitting tax on those direct sales immediately.

What should Marketplace sellers do?

As an e-commerce seller, especially one growing rapidly across platforms, you must maintain a single, comprehensive view of all your sales data.

  • Track Gross Sales: Use tools like Seller Ledger to aggregate every sale—eBay, Amazon, Etsy, and your own website—by state. This gross total is what you’ll use to check against most states’ economic nexus thresholds.
  • Monitor Your Direct Sales: Keep a separate tally of your sales that are not processed by a marketplace facilitator. This number is essential for compliance in states that exclude marketplace sales from the calculation.
  • Register When Necessary: If your total gross sales trigger nexus in a state like California, you must register, even if you don’t collect any tax yourself due to the Marketplace Facilitator law. Failure to register when nexus is met is a non-compliance issue that can lead to penalties down the road.

Don’t let the simplicity of Marketplace Facilitator laws blind you to your own economic nexus obligations. The sales tax burden might be gone, but the compliance burden remains.

New eBay Channel summary page

One of the first things new customers do when linking online marketplaces to Seller Ledger is to compare the numbers in our program to what they see on their marketplace. This can be especially challenging with platforms like eBay, because they provide different totals depending on where you look in their website. Want a great example? Check out this deep dive guide on how eBay reports their 1099-K totals and how it compares to other totals in various places on eBay.

Fortunately, we’ve taken the extra time and effort to make this even easier. Now, as soon as your eBay account gets connected, you can click into it to see a summary report like this:

We have modeled this page after the Performance report in eBay’s Seller Hub. Yo can change the date range, see you recent sales and selling costs within that date range, and see your payout history. You can even click into each payout to see every transaction that makes up that payout, as we recently announced.We will be rolling out similar pages tailored to each of our other channels in the future, so please let us know if you have any suggestions for improvements at [email protected].

Get more eBay payout details

In an effort to provide more transparency into where all of your eBay numbers come from, Seller Ledger is excited to roll out improved drill-downs for eBay payouts.

When you click into your eBay account in Seller Ledger and review your transactions, you have likely seen your payouts listed with an “>>expand” link next to them:

Previously, we didn’t include too much information when you clicked expand. However, now, when you click expand, you’ll see some important additional information. Not only do we show the bank account details that the transfer was made to, but we show the summary totals by category.

Even better, we now provide a button to be able to drill down and see EXACTLY which transactions make up that payout.

And as a reminder, if you link Seller Ledger to the bank account where those payouts get deposited, we will automatically match the payouts from your eBay account to the deposit in that bank account. This means you can look at any eBay payout deposit and drill all the way back down to see the transactions that are included.

We will work on providing similar functionality for payouts from other marketplaces in the future, so stay tuned!