We are proud to announce that Seller Ledger now connects directly with your Amazon Seller Central account to help automate much of your Amazon business accounting. As with eBay and Etsy, you can link your Amazon Seller Central account to Seller Ledger and we’ll regularly import your sales and expenses and automatically categorize them for you. Just log into your dashboard and click the “Add Account” button to link your Amazon account.
Also, like with eBay and Etsy, you can always change how you’d like to see your Amazon information categorized by customizing your settings.
Thanks again to the customers who helped us in testing this new integration. Amazon did limit the number of people we could link during the beta period, so we may yet see some new transaction types. If this happens, you may see your Amazon import pause, and we’ll be notified on the back-end to add support for the new transaction type.
Amazon has also listed us in their Selling Partner Appstore, where customers are able to learn more about the product and leave reviews. We’re big fans of customer word of mouth, so if you have an opinion about Seller Ledger and would be willing to share it with other prospective customers, please do.
Next up:
We’re actively working on a Mercari import solution (similar to what we recently announced with Poshmark) and the ability to upload CSV files for poorly or unsupported banks. If you would be interested in beta testing either of these features, please email us at [email protected].
eCommerce sellers, large and small, now have the ability to track inventory with Seller Ledger. Until now, customers could only write off inventory as “cost of goods sold” when purchased. But no longer!
Why track inventory in Seller Ledger?
There are a number of reasons to track inventory:
For most eCommerce sellers, the IRS requires that you do so.
It better aligns costs with your sale.
If done properly at the item level, it can help automate accurate stock levels (avoid stockouts,) as well as tell you how much money you make on individual orders and items.
So what does Seller Ledger offer in terms of eCommerce inventory tracking?
There are now 2 main ways to track inventory in Seller Ledger: what we call “balance-level” and “item-level” tracking.
Do you already keep a spreadsheet of all of your inventory, including how much you paid for each item? When an item sells, do you have to go back and update it? Have you tried to figure out how much money you make on each sale? If you can answer “yes” to any of these questions, then this option is for you.
While a bit more effort is required, the steps are quite simple:
When you purchase goods for resale, categorize them as Inventory purchases
Within each purchase, enter each item, including a unique SKU value, and the item’s cost. This process works very similar to splitting transactions.
Alternatively, you can start from your list of sold items (the order history we’ve already imported for you) and just tell us which purchase transaction included the item sold.
If you provide Seller Ledger with this level of detail, we do a few things for you automatically when an item sells (matching first based on SKU first, then by name):
We reduce the stock level for that item in your inventory
We calculate and generate the cost of goods for that item
You do not. If you would prefer to just categorize inventory purchases as “cost of goods sold,” you are free to do so. But, you might want to make sure you understand the risks with that approach. We’ll be writing another post about that option soon.
How do I try this out?
Just discovering Seller Ledger? Start a 30 day free trial right now – no credit card required.
For existing customers, just log into Seller Ledger, and you will see two new changes to the website. First, on the left of your Dashboard, we have added and made visible a new “Inventory” asset account. Second, there is a new top-level navigation link for Inventory. For those who previously categorized inventory purchases as “cost of goods sold,” you can elect to switch to properly tracking inventory. We explain more about how that works here.
Is there an additional charge for tracking inventory in Seller Ledger?
No – this feature is available to all customers at no additional charge. Unlike other accounting/bookkeeping platforms, we think even the smallest sellers should be able to see how much money they make on each item and keep on top of their inventory stock levels.
Please tell us what you think
This is a pretty big release, and represents weeks of work and planning. It’s also something we never got to tackle with Outright/GoDaddy Bookkeeping. As such, we’d love to hear from you as you try this new functionality – the good, the bad and the ugly.
Another one of the most frequently requested enhancements has arrived: the ability to split transactions into multiple categories.
Do you have charges on your credit card for multiple items that belong in different categories? Do you have deposits in your bank account from marketplace payouts that represent net amounts, after combining sales, shipping and subtracting fees. Well, you no longer need to choose a single category for each of those. Now, when you click the button to “Categorize” a transaction, you will see a new option to “Split” that transaction:
Now, click on the “Split Transaction” to break that transaction into multiple categories:
Notice that as you enter an amount in each row, the remaining difference is updated, to let you know how much of the original transaction you still need to account for. As you can see, you also have the ability to “Add Splits” to provide more detail.
For those of you selling on platforms like Poshmark, Mercari and others, who don’t provide APIs, this feature should help you get your numbers more accurate (in order to better match any 1099-k’s you may received.) Though feel free to contact those platforms and tell them to “get with the times”:)
As always, please let us know what you think of this change by emailing us at [email protected].
One of the biggest remaining tasks that we’ve been working on simplifying is the ability to categorize all of your “uncategorized” transactions as quickly as possible. Well, today we took a big step forward by announcing 3 changes:
First, we’ve added some logic to shorten the descriptions we receive from banks and credit cards to shorter, more recognizable merchant and customer names.
Second, when you click on a dashboard button for “uncategorized” transactions (or if you click the “Uncategorized” filter button in your account view,) you will now be presented with a page that shows all of your uncategorized transactions grouped by merchant name or description, sorted by transaction count. This allows you to knock off the biggest grouping of uncategorized transactions as quickly as possible.
Categorize many transactions at once
Three, we have added the ability to select multiple merchant names/descriptions so you can categorize multiple groups of transactions at once. Do you see multiple vendors where you buy items for resale? Select them all, click “Categorize”, choose “Cost of Goods Sold” and boom!
Please let us know what you think of this change by emailing us at [email protected] or commenting on this post.
Update: April 2024
In the time since we launched this feature, we’ve updated some elements of the user interface. See below for a more current description.
When you click in from the dashboard, you’ll still see “uncategorized” transactions grouped by merchant/transaction name. But you may notice that we have some additional filters in the account views. You can always reproduce this option by clicking the “Type” filter and choosing “uncategorized”.
Now that we have officially launched, it is time to get back to making the product better and easier to use. To do that, we’ve focused on a number of enhancements that came directly from our customers.
Customize how eBay transactions are categorized
First up, we heard from a number of people that they would like to be able to change how eBay data gets categorized when it comes in. As a refresher, here is how Seller Ledger handles eBay transactions by default.
But, we’ve heard some great reasons to change the default settings. Some examples include:
Putting eBay fees under the “Advertising” category rather than “Commissions and fees.”
Putting Shipping costs under “Cost of Goods Sold” instead of “Office Expense.” There’s an interesting debate here, which we plan to tackle in a future blog post.
However, one of the coolest ideas was to let customers have eBay order amounts go under a subcategory of Product Sales, so that, if you are a multi-channel seller, you could have a profit and loss that starts with something like this:
Remember, if you want to use any sub-categories for eBay data, you’ll want to create those sub-categories first.
See your profit or loss by month, quarter or year
This one is pretty self explanatory:
Profit and Loss by quarter
On a related note, we also added totals to top right of the Income and Expense tabs, so when you drill down or filter for a specific date range and/or category, you can see the totals. This will also match the numbers your click from the profit and loss report.
Total of filtered expenses
Ability to delete sub-categories
A small enhancement, but for those of you who add a sub-category but then decide you don’t need it, or made a mistake, you can easily delete them. Of course, if you have categorized any transactions using that sub-category, you will need to re-categorize them. We won’t give you the option to delete a sub-category if there are any transactions using it.
That’s it for now. We’ve got a few other improvements coming soon, so stay tuned.
Launch day! Seller Ledger has officially exited its “Beta” period and now offers automated bookkeeping software that’s specifically designed for online sellers.
First, a “thank you” to our Beta customers
There is no way we could have pulled this off without the help of more than 300 online sellers who took the time to bang on our software to find the bugs, the data discrepancies, and the things that just weren’t easy enough to use. Your commitment to helping, your patience with the flaws, and your continuous communication made this possible.
What does it mean to “launch?”
No, we’re not throwing some big event (though we can’t rule that out for future milestones:) Launching simply means we are at the point where we’re asking folks to pay to continue using Seller Ledger. It also means we’re committing to supporting the product going forward. We still have big plans for improving the product. In addition to adding new marketplaces like Etsy, Amazon and others, we will also continue to prioritize smaller improvements to make the product easier to use.
Do I have to pay now?
While we’d certainly appreciate it, we are giving all of our Beta customers the same 30-day trial period they would receive if they just signed up today. But they have the benefit of keeping all of the data already in their account (including transactions for the full 2022 year where available.)
If you’re new to Seller Ledger, you can sign up for a free 30-day trial, import up to 90 days worth of sales and expense history from eBay, PayPal, banks and credit cards, and see for yourself how well the product eases your bookkeeping burden. We don’t ask for a credit card or any form of payment up-front. At the end of your trial, decide for yourself whether we’re providing enough value to pay for continued use. If the answer is no, that’s ok. We’ll just do our best to earn your business in the future.
In one of our biggest steps toward building a great product (and filling the void left by GoDaddy Bookkeeping,) we are pleased to announce that Seller Ledger now lets you link most banks, credit cards, and even PayPal.
How to link banks, credit cards and PayPal
From your Dashboard, below your current connected account(s), simply click the “Add Connected Account” button and you will see an updated screen with a new option:
Click the button on the right side of the screen and follow the steps. Choose from the top banks listed, or search by name (which you will want to do for PayPal.) Once linked, we will pull in 90 days worth of transaction history for each linked account.
On a related note, we have also added some new categorization features. You will initially see a lot of transactions marked as “uncategorized.” We now make it super simple to choose a category and apply it to every other transaction like it – both in the past and future.
More than 90 days of history
Based on a handful of banks so far, it appears that we will be able to import the full prior year’s data in many cases. Not only that, but our cracker-jack development team has figured out a way to do the same for eBay data. We now have the ability to go back and get your prior year’s sales and expense history from connected accounts.
Updated pricing and a way of saying “thanks”
For those who may have noticed on our home page, we have updated our pricing section to reflect a couple of changes:
First, we plan to offer annual billing plans where customers pay for 10 months and get 2 free (we like round numbers and offering incentives.)
Second, every free trial will start with 90 days of transaction history. To receive more than 90 days, we will ask customers to commit to an annual plan. The reasons are twofold: one, that much data does increase our costs materially, and two, we’re excited to be able to deliver the full 2022 tax year, but it wouldn’t be fair if we allowed customers to receive this while only paying for a single month.
For those of you who have been with us on this journey to date, we decided that one way to say “thanks” was by going ahead and importing all of your 2022 data for you. Feel free to log in and view your 2022 sales and expenses. Thanks again for your support and wonderful feedback.
Help other sellers with 2022 taxes
Having read multiple discussions online (e.g. the eBay and Etsy community boards, and even Reddit,) there appear to be a lot of sellers who were left in the lurch when GoDaddy Bookkeeping shut down in mid-2022. While we can’t make this offer indefinitely, we wanted to let folks know that we’ll keep the free 2022 data imports going through the end of this month, until March 31. If you know anyone or have seen any calls for help in different communities, feel free to send them our way before the end of the month, and we’ll get their data back to Jan 1, 2022. Please let them know that we’re still in Beta, and we continue to work on improvements, but hopefully, we can help some of them out.
We’re Seller Ledger and we’re here to automate bookkeeping for online sellers.
Why a new bookkeeping website?
Hi, this is Kevin. I was the founding CEO of Outright.com, a bookkeeping website for online sellers that eventually became GoDaddy Bookkeeping. As many of you are painfully aware, GoDaddy Bookkeeping was shut down mid-year in 2022. We were not happy with the demise of something we had worked so hard to create.
We then looked at the market to see what alternatives existed and if folks were happy with those solutions. Turns out, not so much. So, we started reaching out to sellers to see if there might be interest in a new bookkeeping website for online sellers. The response was very positive.
So, in a rapid sprint, we’ve put forth a new product called Seller Ledger to fill the gap in the market. Our initial focus has been on eBay sellers, with plans to add additional marketplaces and sales channels soon. With the help of a tremendous group of initial customers/alpha testers, we’ve built and launched a first version of the product.
Our product helps automate your eBay bookkeeping in 3 easy steps:
1. Import your sales and fee history
Connect your eBay account to Seller Ledger and we will pull in your transaction history every 3 hours.
2. Generate real-time profit and tax reports
We categorize all of your transaction details, including shipping amounts collected and fees charged, showing you an up-to-date profit and loss report as well as a pre-populated Schedule C tax summary.
3. Manually enter other transactions
To complete your financial picture, simply add business transactions we don’t know about, like the cost of items you sold, off-marketplace sales and even mileage expenses.
We’re keeping Seller Ledger free for the time being, as we continue to add features and functionality. During this time, we encourage prospective customers to reach out to us directly.
