It’s Official: We’ve launched

Launch day! Seller Ledger has officially exited its “Beta” period and now offers automated bookkeeping software that’s specifically designed for online sellers.

Seller Ledger launches

First, a “thank you” to our Beta customers

There is no way we could have pulled this off without the help of more than 300 online sellers who took the time to bang on our software to find the bugs, the data discrepancies, and the things that just weren’t easy enough to use. Your commitment to helping, your patience with the flaws, and your continuous communication made this possible.

What does it mean to “launch?”

No, we’re not throwing some big event (though we can’t rule that out for future milestones:) Launching simply means we are at the point where we’re asking folks to pay to continue using Seller Ledger. It also means we’re committing to supporting the product going forward. We still have big plans for improving the product. In addition to adding new marketplaces like Etsy, Amazon and others, we will also continue to prioritize smaller improvements to make the product easier to use.

Do I have to pay now?

While we’d certainly appreciate it, we are giving all of our Beta customers the same 30-day trial period they would receive if they just signed up today. But they have the benefit of keeping all of the data already in their account (including transactions for the full 2022 year where available.)

Beta customers can see their paid plan options here: https://app.sellerledger.com/settings/billing

What does this mean for brand new users?

If you’re new to Seller Ledger, you can sign up for a free 30-day trial, import up to 90 days worth of sales and expense history from eBay, PayPal, banks and credit cards, and see for yourself how well the product eases your bookkeeping burden. We don’t ask for a credit card or any form of payment up-front. At the end of your trial, decide for yourself whether we’re providing enough value to pay for continued use. If the answer is no, that’s ok. We’ll just do our best to earn your business in the future.

Thanks again to all of our Beta and future customers. Stay tuned for more improvements!

The Seller Ledger Team

Banks, credit cards and PayPal, oh my!

In one of our biggest steps toward building a great product (and filling the void left by GoDaddy Bookkeeping,) we are pleased to announce that Seller Ledger now lets you link most banks, credit cards, and even PayPal.

How to link banks, credit cards and PayPal

From your Dashboard, below your current connected account(s), simply click the “Add Connected Account” button and you will see an updated screen with a new option:

link-banks-credit-cards-paypal

Click the button on the right side of the screen and follow the steps. Choose from the top banks listed, or search by name (which you will want to do for PayPal.) Once linked, we will pull in 90 days worth of transaction history for each linked account.

On a related note, we have also added some new categorization features. You will initially see a lot of transactions marked as “uncategorized.” We now make it super simple to choose a category and apply it to every other transaction like it – both in the past and future.

More than 90 days of history

Based on a handful of banks so far, it appears that we will be able to import the full prior year’s data in many cases. Not only that, but our cracker-jack development team has figured out a way to do the same for eBay data. We now have the ability to go back and get your prior year’s sales and expense history from connected accounts.

Updated pricing and a way of saying “thanks”

For those who may have noticed on our home page, we have updated our pricing section to reflect a couple of changes:

First, we plan to offer annual billing plans where customers pay for 10 months and get 2 free (we like round numbers and offering incentives.)

Second, every free trial will start with 90 days of transaction history. To receive more than 90 days, we will ask customers to commit to an annual plan. The reasons are twofold: one, that much data does increase our costs materially, and two, we’re excited to be able to deliver the full 2022 tax year, but it wouldn’t be fair if we allowed customers to receive this while only paying for a single month.

For those of you who have been with us on this journey to date, we decided that one way to say “thanks” was by going ahead and importing all of your 2022 data for you. Feel free to log in and view your 2022 sales and expenses. Thanks again for your support and wonderful feedback.

Help other sellers with 2022 taxes

Having read multiple discussions online (e.g. the eBay and Etsy community boards, and even Reddit,) there appear to be a lot of sellers who were left in the lurch when GoDaddy Bookkeeping shut down in mid-2022. While we can’t make this offer indefinitely, we wanted to let folks know that we’ll keep the free 2022 data imports going through the end of this month, until March 31. If you know anyone or have seen any calls for help in different communities, feel free to send them our way before the end of the month, and we’ll get their data back to Jan 1, 2022. Please let them know that we’re still in Beta, and we continue to work on improvements, but hopefully, we can help some of them out.

Again, please keep the feedback coming. And stay tuned for the next update.

New Bookkeeping Website for Online Sellers

We’re Seller Ledger and we’re here to automate bookkeeping for online sellers.

Why a new bookkeeping website?

Hi, this is Kevin. I was the founding CEO of Outright.com, a bookkeeping website for online sellers that eventually became GoDaddy Bookkeeping. As many of you are painfully aware, GoDaddy Bookkeeping was shut down mid-year in 2022. We were not happy with the demise of something we had worked so hard to create.

We then looked at the market to see what alternatives existed and if folks were happy with those solutions. Turns out, not so much. So, we started reaching out to sellers to see if there might be interest in a new bookkeeping website for online sellers. The response was very positive.

So, in a rapid sprint, we’ve put forth a new product called Seller Ledger to fill the gap in the market. Our initial focus has been on eBay sellers, with plans to add additional marketplaces and sales channels soon. With the help of a tremendous group of initial customers/alpha testers, we’ve built and launched a first version of the product.

What Seller Ledger does

Our product helps automate your eBay bookkeeping in 3 easy steps:

1. Import your sales and fee history

Connect your eBay account to Seller Ledger and we will pull in your transaction history every 3 hours.

2. Generate real-time profit and tax reports

We categorize all of your transaction details, including shipping amounts collected and fees charged, showing you an up-to-date profit and loss report as well as a pre-populated Schedule C tax summary.

3. Manually enter other transactions

To complete your financial picture, simply add business transactions we don’t know about, like the cost of items you sold, off-marketplace sales and even mileage expenses.


bookkeeping website for online sellers

We’re keeping Seller Ledger free for the time being, as we continue to add features and functionality. During this time, we encourage prospective customers to reach out to us directly.

The Seller Ledger Team