About us
Seller Ledger is designed, developed and supported by a dedicated, distributed team that includes Kevin Reeth, the original Chief Product Officer of TaxJar and founding CEO of Outright.com, which became GoDaddy Bookkeeping.
Based in the Lake Tahoe area of Nevada, our goal is to build a new platform that makes life easier for online sellers.
Learn more about how we got started on our blog.

Our philosophy
We get most of our joy from knowing that people appreciate and value what we’ve created.
Our team is very experienced in building business financial applications, especially related to accounting and tax. Team members have worked in senior roles at companies like TaxJar, Stripe, Intuit, eBay and Outright/GoDaddy. We are very technical and have built systems that processed billions of transactions.
We are also entirely self-funded and profitable. There are no investors pressuring us to chase growth or raise prices. Every member of the Seller Ledger team is an equity owner in the company, so we do what we think is best. And in nearly every case, that means what is best for customers.
Lastly, we “walk the walk”. As a Nevada C-Corporation, we run our own corporate books through Seller Ledger. And have since day 1.
Let us know what you think by emailing us at [email protected].
